Motorsports Marketing

Motorsports marketing is an unparalleled form of advertising, and the ARCA and NASCAR series offers affordable alternatives. Often the television exposure alone is well worth the cost of the sponsorship; however, the relationship doesn't end there.

Race fans are well known for their strong sense of brand loyalty. They identify strongly with teams and their sponsors; in fact, according to the ARCA Fan Demographics Survey conducted by Billy Edwards Public Relations, 89% of fans indicated that sponsorship influences their buying decisions.

Aside from the visual impact of your logo on the car, team uniforms, hauler, etc. there are lots of other benefits a sponsor can reap. Imagine hosting your employees, clients, and vendors with trackside hospitality. Nothing beats a day at the races, especially when you have a team to call your own! Race fans also purchase a lot of licensed apparel and merchandise, including hats, t-shirts, and diecast cars.

For further information on ARCA Fan Demographics, click here.   ARCA Demographics
For further information on NASCAR Fan Demographics, click here.   NASCAR Demographics

Brad Smith Motorsports offers customized sponsorship packages to fit every marketing budget, whether that means a full-time primary sponsorship, a one-race deal, or a handful of races in your target market. For more information, please contact Brad right away